McGraw-Hill Education (Italy) srl

ITALIA Indian Flag
Strumenti Tools Print Larger font Smaller font Bookmark this page

Economia ed Economia aziendale
Ingegneria e architettura
Scienze infermieristiche e professioni sanitarie
Scienze matematiche, fisiche, chimiche e biologiche
Scienze umane e sociali
Pubblicazioni dalle aziende
Mergers and Acquisitions (M&As) in the Luxury Business - Business Combinations as a Means of Company Growth

Di: Elisa Giacosa

Mergers and Acquisitions (M&As) in the Luxury Business

ISBN: 9788838673610,
Prezzo: € 19,00
Pubblicazione: novembre 2012
Pagine: 212
Metti nel carrello

Mi piace questo libro

Indice dettagliato (formato PDF)
Presentazione/prefazione (formato PDF)
Visualizza titoli simili:
Categoria: Monografie
Collana: Monografie

Descrizione | IndiceGli autori |


Il libro
Considering the luxury sector as an élite phenomenon, the reference target is represented by an élite group of extra-rich people. Due to luxury democratization, luxury is becoming a prerogative of a less restricted range of people, bringing growth potential to luxury companies. Businesses operate in three different luxury levels: non-affordable luxury, intermediate luxury and affordable luxury. The global financial crisis has influenced the luxury sectors, but the luxury market has recently begun a new growth phase also due to the affordable luxury. Therefore, luxury business is a rather interesting context for business combinations as a means for the company growth, given the trends in global luxury consumption and forecasts.
The book focuses on the analysis of the particular characteristics of management of companies in luxury business, especially to support a profitable growth. It also analyzes M&As in the luxury context which has shown its attitude towards increasing its appeal even towards “day trippers”and new emerging markets. The relations between companies and their contexts create opportunities for greater competitive advantages, as well as for increases in size. Business combinations are a means for the external growth.
M&As are usually performed with the purpose of achieving external growth and integration is crucial to the success of any such operation. The main forms of acquisitions in the luxury business are vertical, horizontal and concentric ones. Such large groups often pursue external growth by purchasing other companies that own strong brands. In the M&As, the luxury brand can be considered as a measure of luxury: a product marked by a luxury brand is also considered a luxury product and customers’ perception of a brand defines it as a luxury one. Thanks to its value, a brand generates so-called goodwill and increases the performances of the M&As.


1) The Luxury Business
2) Luxury Typologies as Opportunities for Companies
3) Trends in the Luxury Business
4) Company Growth
5) M&A in the Business of Luxury Companies


Elisa Giacosa

Elisa Giacosa Ph.D., Assistant Professor in Business Administration in the University of Turin, Italy. Professor in Financial Accounting in the same University. Author of numerous national and international publications in Fashion firms business, Crisis management and Financial Analysis.


Chi siamo | Condizioni di utilizzo | Informativa sulla privacy | Normativa sul diritto d’autore| Modello di organizzazione, gestione e controllo | Contattaci | Assistenza | Come ordinare | Mappa del sito

Copyright © 2002 -2017 McGraw-Hill Education (Italy) srl
Via Ripamonti 89, 20139 Milano, Italia - Telefono +39 02/5357181 - Fax +39 02/5397633
Cap. Soc. Euro 10.000 Int. vers. | Codice Fiscale e P. IVA 07805780967 - Iscritta presso la C.C.I.A.A. di Milano numero di iscrizione 07805780967 | R.E.A. 1982936