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Cultural heritage represents an interdisciplinary topic in academic literature that spreads out through different research and disciplinary contexts. Business scholars have started to raise concerns about the contribution of management and innovation to the analysis of cultural heritage policies and to addressing issues related to the conservation, management and enhancement of heritage. The contributions point towards the co-existence and integration of cultural and business approaches and the recognition of the new challenges that arise from changes brought about by technologies and relationships between the different actors engaged in the production, distribution and consumption of heritage services. Books deepening the new complexity and multidimensionality of cultural heritage management are still rare; there is still a limited focus on incorporation of the key transformations that have emerged in the cultural heritage landscape. The purpose of this book is to propose an alternative conceptual framework for understanding cultural heritage management by considering and combining technological, social and business topics. This book defines roles and provides connections where new technologies can suggest routes and offer fresh insights by taking an integrating focus on cultural services, management approach, actors and organisations as well as resources. The book provides a knowledge resource to explore cultural heritage management in an integrated perspective. By combining different contributions in the field of heritage studies, the book raises issues of significant concern to cultural heritage scholars, managers, decision makers and highly skilled students alike.
Francesco Bifulco and Tiziana Russo Spena
Francesco Bifulco is an Associate Professor in Management at University of Naples Federico II. He obtained his PhD in Business Economics in 1995. His main areas of interest are innovation management, service innovation, consumer behaviour. He participated to and chaired sessions in international conferences and he published many books and papers about these topics. He led national operative projects on hi-tech innovations about smart cities and cultural heritage.
Tiziana Russo Spena is an Assistant Professor in international Management at University of Naples Federico II. She obtained her PhD in Management and Economics in 2002. Her main areas of interest are service innovation, innovation management and practice based theory. She has attended several international conferences and published in highly ranked international journals.