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Managing the wine business: Research issues and cases

Di: (Edited by) Monica Faraoni, Cristina Santini


Managing the wine business: Research issues and cases


ISBN: 9788838672460,
Prezzo: € 25,00
Pubblicazione: giugno 2010
Pagine: 232
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Descrizione | IndiceGli autori |

DESCRIZIONE

This book covers a variety of topics of interest to practitioners, academics, and students including industry profiles, varietal-specific challenges, place-based identity, ownership succession, business relationship issues, buyer behavior insights, market segmentation, managing scandals, and market channels. Each chapter is written as a stand-alone section comprised of a short introduction to context and relevant concepts, one or several exemplary cases or empirical studies, and a summary of what can be learned for management and future research. (from the Preface)

INDICE

1) A note on the USA wine industry - 2008 1
Armand Gilinsky
2) Sangiovese in California: Technical and marketing aspects
Leonardo Casini, Carlo Daniele
3) Territorial identity as a competitive advantage: the case of Siena’s wine region
Benedetto Ronchi, Manuela Gabbai
4) Managing succession in family business: successful lessons from long-lasting wineries in Tuscany
Lorenzo Zanni, Luca Devigili, Stefano Montezemolo
5) Relationships in the wine industry
Michael Beverland, Adam Lindgreen
6) Understanding wine consumer behavior: Recent insights and open issues
Ulrich Orth
7) Lessons from Italian Youngsters: How to deal with wine complexity by marketing management
Alberto Mattiacci, Federica Ceccotti, Costanza Nosi
8) Are you ready for the unexpected? The case of the Brunello crisis
Alessio Cavicchi, Cristina Santini, Elena Beccacece
9) Wine clubs and direct sales: learning a lesson from the USA
Cristina Santini, Monica Faraoni
Biographical Sketches

GLI AUTORI

(Edited by) Monica Faraoni, Cristina Santini

Monica Faraoni is a researcher in Management at the University of Florence. She holds a Phd in Management from the University of Bologna and spent a period as visiting scholar at the Wharton Business School (USA). Her research interests are focused on the wine business and on supply chain management. Apart from academic life she manages its own small wineries and participates to several wine public and political institutions.
Cristina Santini is a researcher in Management at the Università Telematica San Raffaele, in Rome. She earned her PhD in Economics and Management of Enterprises and Local Systems from the University of Florence, Italy. She has served as assistant professor at the University of Florence. She has received a Master Degree in Marketing and Management for the Wine Business from the University of Florence. She has professional experience in marketing and strategic marketing both in corporations and small business companies. Her main research interests are: SMEs, Entrepreneurship, Business Strategy, Sustainability and the Wine Industry.

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