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SMEs and Strategic Management - Tools and methods to fill the gap

Di: Olga Annushkina, Luana Carcano, Ugo Lassini e Federico Visconti


SMEs and Strategic Management


ISBN: 9788838673382,
Prezzo: € 25,00
Pubblicazione: novembre 2012
Pagine: 180
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Descrizione | IndiceGli autori |

DESCRIZIONE

All SMEs come to a turning point at some time in their life cycle: at such times firm's strategic positioning in the competitive arena becomes a key determinant of its long-term sustainable performance; it also distinguishes one type of entrepreneurs from another.
Today more than ever, SMEs are urged to spend more time "managing strategy" and to develop resources and competences of strategic management. The book proposes methods and tools that allow them to analyse the existing strategy, to control the performances and to evaluate the direction of the development.

INDICE

Introduction
1) SMEs: their distinctive features and their role in modern economies
2) Stay or grow?
3) Mastering the niche
4) SMEs: growth management
5) Network for success
6) The ecosystem for the development of SMEs
Conclusions

GLI AUTORI

Olga Annushkina, Luana Carcano, Ugo Lassini e Federico Visconti

Olga Annushkina, teaching fellow of Bocconi University and professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management.
Luana Carcano, teaching fellow of Bocconi University and professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management.
Ugo Lassini, assistant professor at Segesta Department of UniversitÓ Cattolica del Sacro Cuore and professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management.
Federico Visconti, full professor at University of Valle D'Aosta and professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management.

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