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Russian tourists in Italy play an increasingly significant role as a new international segment in the Italian tourist market, in particular, given their considerable spending power and high level of satisfaction with Italy.
This collection of studies on Russian tourism in Italy is of undoubted interest because it is the first Italian scientific volume that provides as complete a vision as possible of this interesting phenomenon. In particular, the volume takes into consideration various aspects of Russian tourism in Italy from different points of views, with special reference to: dimensions and characteristics of tourist flow; tourism dynamics and outliers; forecasting as a means to update data; Russian opinions about Italy and Italian opinions about Russian tourists; and, tourist spending.
The data cover the period before 2015 for two reasons: first, because official statistics are generally published after a considerable delay, and second, we decided to assess the situation on Russian tourism in Italy before the 2015 debacle. In that year, the flow of Russian tourists was deeply affected by the crisis Russia went through both economically and politically with the fall of the rouble, the persistent drop in oil and gas prices, the conflict with the Ukraine, and the consequent international sanctions. However, it is too soon to say if a new trend of Russian tourism in Italy has started, a phase in which a sharp decline replaces the previous strong growth. Certainly, what has happened is further proof that economic and
political instability leads to a sharp fall in tourist demand that disrupts the preceding growth.
In conclusion, what emerges from the studies in this volume is that, in the different contexts and points of view considered, Russian tourism is important to Italy and deserves increased attention. Therefore, it is to be hoped that this tourist segment can overcome the severe crisis it faced in 2015 and return to the sustained growth of the past.
Cap. 1 - Size and characteristics of tourist flows from Russia to Italy
Cap. 2 - Russian tourism in Italy: Trends, seasonality, and outliers
Cap. 3 - Forecasting models for updating monthly time series: The case of Russian tourism in Italy
Cap. 4 - From motivation to opinions and satisfaction: How Russian tourists evaluate Italy
Cap. 5 - Attitudes of residents towards Russian tourism: The case of Rimini
Cap. 6 - Studying Russian individual consumption in small areas of the Emilia Romagna Region
Giovanni Tonini is Full Professor of Social Statistics at the University of Milan-Bicocca (Italy), Department of Economics, Management and Statistics. His research focuses mainly on statistics application in the economic and social field, in particular, on the analysis of tourist phenomena. He is the author of many publications on tourism where he investigates the numerous aspects of this topic by applying appropriate multivariate methods.
At the University of Milan-Bicocca he is charged with the coordination of the Master's Degree in Economics for tourism; scientific responsible for the double Master's degrees with the University of Belgrano (Buenos Aires) and the Russian International Academy for Tourism (Moscow); and heads the 2o level Post-graduate Master in Management and promotion of cultural heritage