Francesco Bifulco is an Associate Professor in Management at University of Naples Federico II. He obtained his PhD in Business Economics in 1995. His main areas of interest are innovation management, service innovation, consumer behaviour. He participated to and chaired sessions in international conferences and he published many books and papers about these topics. He led national operative projects on hi-tech innovations about smart cities and cultural heritage.
Tiziana Russo Spena is an Assistant Professor in international Management at University of Naples Federico II. She obtained her PhD in Management and Economics in 2002. Her main areas of interest are service innovation, innovation management and practice based theory. She has attended several international conferences and published in highly ranked international journals.